College Student

Personality Type

Help students understand who they are and refine career guidance

Use the enduring power of personality to improve students’ education and career planning. Students receive an engaging and interactive report with their four-letter personality code (eg, ISFJ) and its related strengths, challenges and recommendations, along with a select list of careers that they’re most likely to succeed in. Professionals can track student progress, view and manage student information, access detailed reporting and find support within Professional Tools.

Personality Type online assessment is written and normed for students from 14 years of age and takes only 20 minutes to complete. Easily see the resulting composition of all, or a subset, of students with aggregate reporting and filters. Best of all, it’s affordable, easy to use, requires no special credentials and includes excellent customer support!


See how students’ personality impacts learning, work and problem solving, communication, collaboration, relationships, and best career options


Receive detailed guidance on how to help students better understand themselves and create actionable plans


Find the right career fit using students’ personality results and proprietary Career Matching Technology™


Easy to read, interactive report includes badges earned as students read and interact with the report


Complete Career Center for exploration and planning


Access online at any time, from anywhere, using any device

I liked how I became more familiar with my own personality. I think understanding oneself is so important because it allows you to go through life more confident and it allows you to know techniques to improve areas.


Sophisticated, yet simple

  • Your Personality section with a slider scale showing personality results, descriptions of personality and each personality preference, and a self-selected accuracy rating
  • Lists strengths, challenges and recommendations
  • Earn badges and pins by reading sections, selecting items that are most applicable and trying recommendations
  • Interactive, easy-to-read reports contain specific, actionable tips
  • Available online, any time, from anywhere, on any device – no app download or installation necessary

Easily manageable

  • Dashboard shows the number of students in progress and completed for each program
  • Badges and pins track read sections and report student activity
  • View aggregate reports for all, or a group of, students
  • Set up groups for easy communication and reporting
  • Email groups or individuals with one click or tap
  • Supporting resources deepen understanding, use of student results and background theory
  • Quick search by first name, last name, email, program, and program completion status

Personalized accounts

  • Secure delivery through individual accounts and portfolios
  • To Do List helps students stay on track and focused
  • Create groups for easy results sharing, communication and reporting
  • Students receive messages from professionals in their account
  • Add important files to share to the portfolio
  • Make it yours with an account photo

Friendly for everyone

  • Assessment asks to choose between two ageappropriate descriptions in 36 different situations
  • 20 minutes to complete questions
  • Culturally relevant and multilingual – easily switch between languages
  • Option to stop and resume at a later time and retake assessmentss

Career exploration and planning

  • Careers and Pathways section shows results related to personality results and by career area preference
  • Filter careers using career areas and results from multiple intelligences and/or personality
  • 900+ updated career profiles with:
    • Career title
    • Career cluster and pathway
    • Job description
    • Holland Codes
    • Related occupations and higher education majors
    • Skills
    • Abilities
    • Knowledge areas
    • Typical tasks
    • Most common work activities
    • Careers with Bright Outlook
  • Search by keyword or career area
  • Save careers to portfolio
  • Rate saved careers
  • Add notes to careers

Frequently Asked Questions

What is personality type?

Personality type is the innate way in which people naturally see the world and make decisions – a set of basic drives and motivations that remains constant throughout a person’s life. Personality type refers to a system for understanding human behavior. It is based on the belief that there are 16 distinct personality types and that every person is most accurately described by one of those types. Each type has its own inherent strengths and potential weaknesses. Personality type does not predict intelligence; rather, it identifies important natural predispositions and tendencies.

Who discovered personality type?

The popular use of personality type is the result of the work of Swiss psychologist Carl Jung and two American type theorists, Katharine Briggs and her daughter, Isabel Briggs Myers. Briggs and Myers developed an instrument – the Myers-Briggs Type Indicator® (MBTI®) – to help identify and explain the Jungian types. Personality type has been embraced the world over as a non-judgmental tool for helping people better understand themselves and others.

Who uses personality type?

It is widely used by educators, counselors and clergy. It is also used by Fortune 500 companies to improve management effectiveness, help work teams function better, and assist people in making the most satisfying career decisions.

What are the four dimensions of personality type?

The personality type model describes four basic aspects of human personality, called dimensions because each one can be viewed as a continuum between opposite extremes. Those dimensions are:

  • Extraversion vs Introversion (E/I) identifies where they tend to focus their attention and gain most of their energy (the outer world or the inner world)
  • Sensing vs Intuition (S/N) describes what type of information they tend to gather, and what they are naturally aware of (concrete details or abstract ideas)
  • Thinking/Feeling (T/F) determines how they tend to evaluate that information, make decisions and reach conclusions (objectively based on logic, or subjectively based on values)
  • Judging/Perceiving (J/P) assesses how they tend to relate to the outer world of everyday life (by seeking structure and closure, or by remaining open and spontaneous)

What does the four-letter personality type code mean?

Each letter in the code represents a particular personality type dimension preference:

  • E for Extraversion
  • I for Introversion
  • N for iNtuition
  • S for Sensing
  • T for Thinking
  • F for Feeling
  • J for Judging
  • P for Perceiving

Why is personality type such a good predictor of career satisfaction and success?

Personality type is the innate way people naturally see the world and make decisions - a set of basic drives and motivations that remain constant throughout a person’s life. Values, skills, and interests are quite fluid in young people and often change significantly as they grow older. Learning about their personality type provides students with accurate and invaluable insights about themselves and their career-related needs. This enables them to make the most informed, satisfying, college and career decisions

Does personality type change as we age?

We believe that people are born with a specific personality type, and that one’s type does not change throughout life. Certainly we grow, develop and change as a result of life experiences. And we develop a range of behaviors that are appropriate to given situations. This prompts us to act differently at a party than at a funeral. However, it is really our behaviors that change, and not our personality type.

What does Personality Type include?

Personality Type includes accounts with portfolios for all registered users, a complete student personality assessment and report, a career center with over 900 careers, and professional tools for educators, counselors and administrators.

The Personality Type report features a description and graphical representation of the individual’s personality type, including a slider bar that illustrates the individual’s orientation towards the four dichotomies; natural strengths and challenges in the areas of Learning, Work and Productivity, Communication, and Working with Others, along with recommendations for each; and, a list of potential careers and college majors, including career clusters and pathways, matched to the personality type.

Has research been conducted on Personality Type?

Yes. A large independent study was conducted on the psychometric properties of Personality Type. The results showed that Personality Type has comparable results to the MBTI in the validity test examining fit. Personality Type also has stable psychometric properties and “very respectable” reliability. 91% of the individuals sampled reported that they were “mostly or very comfortable” with the fit of their report’s type descriptions and 75% of people picked a type that matched their MBTI results after professional intervention.

Read the statistical analysis and research findings.

Is Personality Type as expensive as other personality assessments?

Personality Type is very reasonably priced for schools of all sizes. Unlike other competing products, our assessments are taken online (instead of using pen and paper) and do not require a certified professional to implement.

Ready to learn more?

Talk to one of our education market specialists and discover how Persoanlity Type can work at your school.

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